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Overcoming Challenge of Cultural Resistance to Digital Adoption

From our Formulating With Courage series, Evonik’s Chief Digital Officer, Henrik Hahn, shares specific tactics to help overcome the cultural challenges of change:

  • Focus on communication first: prioritize being understood over sounding smart
  • Move away from big, scary phrases (sorry “Digital Transformation”) to focus on the desired impact instead
  • Avoid shiny object syndrome: if there isn’t a purpose, people should justifiably shift focus elsewhere

Alchemy is the only lab-focused software focused on the outcomes of the so-called digital transformation and helps firms first map and later live these strategies day in and day out.