Overcoming the Challenge of Cultural Resistance to Digital Adoption

From our Formulating With Courage series, Evonik’s Chief Digital Officer, Henrik Hahn, shares specific tactics to help overcome the cultural challenges of change:

  • Focus on communication first: prioritize being understood over sounding smart
  • Move away from big, scary phrases (sorry “Digital Transformation”) to focus on the desired impact instead
  • Avoid shiny object syndrome: if there isn’t a purpose, people should justifiably shift focus elsewhere

Alchemy is the only lab-focused software focused on the outcomes of the so-called digital transformation and helps firms first map and later live these strategies day in and day out.

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"Alchemy provides so much more than our old Biota and Sharepoint systems. Alchemy makes it easy to track work across our core processes, so we can shorten individual steps and accelerate our time to market.”
– Jerry Powers, Technical Director, Chromaflo
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