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Alchemy Head of Demand Generation

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San Francisco Bay Area, Nashville or WFH
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We’re Alchemy and we’re changing the world with software + science

We are an industry-specific cloud software company helping the $1 trillion specialty chemicals industry embrace digital transformation to accelerate innovations in chemistry. If you love advanced technologies, science, business software, and ambitious teams, we’d love to hear from you. Headquartered in San Francisco, we are a global company serving customers on all continents.

To learn more visit www.alchemy.cloud

Detailed Company Information (for recruiters)

Alchemy is a San Francisco-based, Bowery Capital and Uncork Capital-funded enterprise SaaS startup for specialty chemicals and materials sciences companies. From concept to chemistry,

Alchemy powers the digital lab of the future. 

The Alchemy platform integrates the features of disconnected, legacy lab software into suites of customized lab applications, so our customers can speed product development. We do this quickly and efficiently, with our “no-code” process automation platform, dynamically generating applications based on types of lab work, test methods, lab equipment and organizational structure. Our customers get digital best practices in 60 days per lab which help them bring new products to market faster and more cost effectively. 

Job Summary

Alchemy is looking for an experienced Head of Demand Generation to drive brand awareness, lead generation and pipeline value creation by creating and executing campaigns for our Ideal Account Profiles and Target Buyer Personas consistent with our brand strategy and messaging. 

This position offers a unique opportunity to play a critical role in Alchemy’s success as it continues to grow 4x+ year on year. This position is best filled by someone with both a brand- and  company-building mindset who is excited about working closely with the CEO to determine how best to scale up Alchemy’s marketing motion, and inform its brand strategy and top of funnel activities. The ideal candidate is someone who can develop high-performance campaigns, has run successful account-based marketing programs, and who has the ambition and potential to run a cross-functional marketing team in the near future. Creativity, writing, data-driven analytical skills, energy and the ability to work effectively and enthusiastically with a growing team are critical.

Responsibilities

  • Support our account-based sales strategy with the design and execution of account-based marketing campaigns comprised of email, geo-fencing, retargeting and other high impact channels
  • Execute and measure the best mix of marketing programs to generate mid-market to enterprise demand for sales across a variety of mediums: corporate website, SEO/SEM, account-based advertising, email, LinkedIn,  webinars, and conferences
  • Recommend, implement and manage the best marketing tech stack to fuel our next stage of growth 
  • Design, lead and measure integrated campaigns around important industry conferences and events
  • Lead all outbound and nurture campaigns
  • Manage to inbound lead gen targets, pipeline value creation and other OKRs
  • Manage demand generation budget and monthly, quarterly and annual board reviews
  • Grow and manage a team of internal and external marketing resources
  • Drive our in-person speaking and conference calendar and track the impact thereof
  • Collect and analyze demand gen metrics to continuously improve strategy and underpinning tactics
  • Work collaboratively with Alchemy Sales, Product, Customer Success and Technology teams as appropriate to successfully drive marketing activities
  • Work collaboratively with C-level leadership to inform go-to-market strategy and scale marketing across segments and geographies

Requirements

  • 6+ years demand generation experience marketing vertical software or SaaS with an account-based marketing motion
  • Proven track record of meeting and exceeding lead and pipeline contribution targets
  • Successful account-based marketing program experience 
  • Highly data-driven
  • Highly self-motivated and an exceptional collaborator with design, sales, product and technology team members
  • Excellent oral and written communication skills
  • Loves learning and has an entrepreneurial spirit with a bias for action
  • Bonus - ideal candidate would have strong personal interest in science and innovation or been a chemistry major in college and is now working in marketing

We don’t accept candidates from recruiters or placement agencies for U.S. positions. If you have a candidate interested in Alchemy, they should apply directly below or at careers@alchemy.cloud

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Alchemy is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, sex, sexual orientation, gender identity or expression, religion, national origin or ancestry, age, disability, marital status, pregnancy, protected veteran status, protected genetic information, political affiliation, or any other characteristics protected by local laws, regulations, or ordinances.

"95% of chemicals CEOs plan to innovate around technology over the next 3 years to drive improved process innovation."

- IDC Research